In the ever-growing esports industry, one of esports’ biggest organization has partnered up with luxury automotive brand, Cadillac. This partnership marks Cadillac’s first venture into the video game and esports business, and they are now officially part of the ‘TSM family’.
Earlier today, TSM shared a short article from their website onto their social media platform announcing the latest partnership deal they signed. Moments after the news release, Team SoloMid unveiled their 2021 jersey which features the Cadillac logo.
“Cadillac has a century-long history, a commitment to innovation, and worldwide recognition that aligns perfectly with TSM’s performance and excellence pillars.
Ned Watkins, TSM Senior Vice President of Sales
The TSM and Cadillac partnership further continues the recent trend of industry giants and luxury brands participating in video games and esports, as the booming industry grows exponentially each year. TSM in particular boasts one of the largest following especially in North America, with nearly 100 million followers across its various social media accounts.
“Whether on the road, or on the Rift, our organizations place an incredibly high value on innovation and craftsmanship. Given our shared values, and the pedigree of Cadillac and TSM, it was a natural fit to team up with one of the most decorated esports teams in the world.”
Bryan Steele, GM Manager of Emerging Media and Partnerships
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What do you think about this this TSM and Cadillac partnership? Many fans have proceeded to comment in TSM social media posts if whether the team will be finding themselves driving new cars this year. All we can say is: maybe they will… as long as they perform well in their upcoming seasons. Congratulations Team SoloMid and Cadillac!
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